Advisor Group Brokerage Firms Rebrand to Osaic Wealth

Advisor Group, one of the largest networks of independent wealth management firms in the US, has rebranded to Osaic Wealth with plans to consolidate its eight independent broker-dealers, according to a press release on June 21, 2023.  Royal Alliance is the first fo the eight firms to rebrand to the Osaic Wealth(CRD #23131) name. 

The company reportedly plans to fold its broker-dealers into a single entity beginning this fall. The group serves 11,000 independent brokers through the following firms, managing $500 billion in client assets: 

FSC Securities Corporation,
SagePoint Financial, Inc.
Triad Advisors LLC  
Infinex Investments Inc.
Woodbury Financial Services
Securities America Inc.
American Portfolios Financial Services Inc.  
Royal Alliance Associates Inc.

Advisor Group was originally owned by insurer American International Group, Inc, which sold it to Lightyear Capital in 2016.  Reverence Capital Partners reportedly purchased Advisor Group in 2019 for $2.3 billion.  

According to Advisor Hub, the rebranding and consolidation could be part of a plan for a future initial public offering. LPL Financial, previously known as Linsco Private Ledger, made a similar move leading up to its 2010 IPO, according to the article. 

The company says that by bringing all eight of its wealth management firms together under one brand, Osaic will be better positioned to serve its advisors by offering them access to a unified platform, technology stack, procedures, and support model.

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